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VIEWING

Social Relations Report

Paola Urgeghe Nirzar Pangarkar

This project is designed to understand how technology has affected and will affect the way we communicate with each other. We speculate the reactions to future technologies using a fictional social platform. The purpose of this platform is to generate information and build a narrative-driven report on our attitude towards social platforms.

Consumerism Sociology Technology

NEXT UP

Graphic Elisava 2020

Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.

In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.

PLATFORM AND IDENTITY

For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.

About

This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net

Acknowledgements

Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.

On the typeface

Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.

Visit nonfoundry.com to find out more about their work.

Project Information

What happens when technology speaks for us?

The automation of social relations through Machine Learning is not a distant future. In order for us to understand the behaviour of tomorrow, we need to show the tomorrow and study the reaction to it.

A research project that helps understand our attitude towards future technologies

Step 1

create a fake website for a fake product

autopilot is an app that posts on social media on your behalf. It creates your online persona by posting generative images of you on existing platforms under your name.

Step 2

Invite people to answer your research questions under a false premise

Using lies to tell the truths

what do we want to learn? Our goal is to investigate how people perceive today’s reality and what relationship they have with new technologies.

Step 3

Build your narrative using the data you collected

the report is the final goal of the project: here we collect and interpret the results of the study, narrating them through graphs, collages and animations to best illustrate our point of view.