Data & Design
Graphic Elisava 2020

Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.

In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.


For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.


This is graphic.elisava’s digital Degree Show. Find out more about the program at


Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.

On the typeface

Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.

Visit to find out more about their work.

Desislava Danova

I was born and raised in Bulgaria. In 2017 I have graduated with a BA in Product Design from IED, Barcelona. During my studies, I have developed a mindset of Product Design as a means of triggering the emotional intelligence of its users, as an approach to appeal to their desires and needs beyond consumer behavior. My desire for storytelling and building a complex narrative later on translated as an interest in other fields of design. I had done a photography internship with Kiwi Bravo, as well as worked for a year as a communication designer in the studio of Creative Affairs, Barcelona. In the meantime, I have participated and assisted on a variety of projects spanning from branding to set design. As a result, I have expanded and grew my passion for aesthetically pleasant and meaningful design.

Now as a graduate from the MA Editorial Design, Elisava, more than ever I believe in design as a universal tool for challenging different issues, there are no subcategories, just "stories" that need to be told, explored and most importantly provoke an emotional response from their reader.


Art Direction

Creative Direction