Data & Design
Graphic Elisava 2020

Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.

In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.


For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.


This is graphic.elisava’s digital Degree Show. Find out more about the program at


Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.

On the typeface

Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.

Visit to find out more about their work.

Belén Newman Ortiz

Diseñadora gráfica y digital. Mi trabajo ha sido en base al contacto con las personas y generar experiencias para ellas. Desarrollando una estructura con un fundamento conceptual sólido, creando un diseño con un enfoque en tipografía, imagen, color y composición. Mi labor consiste en poder comunicar y generar contenido en colaboración con otros oficios a través del diseño. Poseo buenas habilidades para trabajar en equipo y resolver problemas. Me interesa desarrollar proyectos cargados por lo emocional, por el traspaso de conocimientos, de contar historias y así encontrar nuevas maneras de diseñar.


Art Direction