Elude
Susana XavierMartha Gibson
Graphic Elisava 2020
Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.
In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.
PLATFORM AND IDENTITY
For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.
About
This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net
Acknowledgements
Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.
On the typeface
Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.
Visit nonfoundry.com to find out more about their work.
Elude
Imaginary Worlds
~ making sense
of our own
Elude tells the story of stories
Imaginary worlds are scattered throughout the history of storytelling. Their tales entertain, inspire, stimulate, and evoke emotion within us.
Stories teach us about life, about ourselves, and about others. We use them to make sense of our world and to share that understanding with others.
Although sometimes far from the ‘real world’, these stories often contain very real and important themes. The stories, therefore, give us a chance to reflect on our own reality and challenge different aspects of our existence.
Elude analyses examples of popular culture through the lens of imaginative storytelling, often exposing the reality behind the fantasy.
Issue 1 (Female), Issue 2 (Technology) and Issue 3 (Villain) of ELUDE. Back-cover contains the name of who is featured in that issue.
Each issue will have a theme to unite the featured stories. We begin with the female. The magazine will be split into three sections. Two opposing and a third to create a balance. These are divided by colour, which are selected based on the subject of the section. Here, from gendered colours, red for female creators, blue for male creators and purple as a product of the two.
This first issue of Elude is focused on the female presence within imaginary worlds. How they create, are created, how they appear and how they are perceived.
More along these lines
