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VIEWING

GAMBETA

Gambeta examines the historical, political, economic, social and cultural complexities of the game across Europe, Africa, Asia and North and South America.
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Graphic Elisava 2020

Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.

In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.

PLATFORM AND IDENTITY

For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.

About

This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net

Acknowledgements

Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.

On the typeface

Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.

Visit nonfoundry.com to find out more about their work.

Project Information

GAMBETA

A critical overview of capitalism's consequences within the football industry.

Gambeta examines the historical, political, economic, social and cultural complexities of the game across Europe, Africa, Asia and North and South America.

Using a range of examples from all over the world, each issue highlights the different social and cultural changes football has seen, most notably since the 1990s.

The first out of two numbers touches racism and how it affects the football industry as a whole. From violent acts against the players to the lack of opportunity that female players face each season.

The second issue talks about marketing and how money is used (or not). From genius marketing and graphic campaigns to the corruption that has been haunting this popular game.

It analyses the key developments and sociological debates within football through a topic-based approach that concentrates on the history of football and its global diffusion.

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TIRED AF
Susana Xavier

ALL THE
WOMEN IN ME
ARE TIRED