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A festival of fire, in which the attendees can cleanse by “burning” the bad energies or memories of the past... by setting stuff on fire.
Graphic Elisava 2020

Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.

In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.


For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.


This is graphic.elisava’s digital Degree Show. Find out more about the program at


Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.

On the typeface

Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.

Visit to find out more about their work.

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Let's set this shit on fire.

Vesta, goddesss of hearth, was all about celebrating life in an authentic and humble way.

Vestafest is a modernized take on that.

Celebrating light over darkness.
Celebrating hope.
Cleansing by “burning” the bad energies or memories of the past.

Design elements:

The meaning changes as the color changes.

The Graphic System:

It’s simply based around using “fire” to turn negative sentences into positive ones.

Vestafest is five days.

The days progress from small flames to bigger flames, ending in the ceremonial burning (or cleanse) of an installation that changes from year to year

1. Bonfire
2. Object purge
3. Fireshows
4. Fireworks
5. Burning the installation

The Coven
Alejandra Moncada Nina Acciuolo

Unruly women are always witches, no matter what century we’re in.