memo
Salima KobaiterCatarina Dias
Graphic Elisava 2020
Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.
In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.
PLATFORM AND IDENTITY
For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.
About
This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net
Acknowledgements
Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.
On the typeface
Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.
Visit nonfoundry.com to find out more about their work.
memo
The video game industry
focuses on innovation.
We focus on inclusivity.
The world’s population is getting older, the percentage of seniors is increasing. Older people are often left out of society, because of the stereotype that they don’t know how the world works in our days. However we have found that this is not the reality! Two-third of adults that are above 65 years old use the internet nowadays. And the percentage of people age 65+ using at least one social media site grew more than 30% from 2010 until now.
In order to help seniors to feel active in the society, we want to increase their physical, mental and social capacities. We are a game studio that creates adapted, fun and interesting multiplayer games, and we also have our own coffee place “memo room” where they can come over and play with whoever they want.
To know about memo, www.memo.com is the official website of the brand. In the website, we sell our magazine “More”, we present our games, we show our coffee place and we also share our calendar.
To play games, downloading the app is a must.
Here, the users find all of memo’s games, integrated in an easy-to-use and friendly interface.
Come to Memo Room
It is a small cozy coffee place with a terrace in the entrance. Our clients can get in and spend their time either in the sunlight or in the gamer room. We also have a bar in the middle where they can easily orders coffee and snacks and interactive tables to play.
Compete at Memo Room.
These competitions are done by teams to encourage people to socialise.The teams are created in a random way, each person gets a box that surprises them with the pin of the team they are in.
We do even more
Our magazine is called “more” because it is more than just being a game studio, more than memo. Our brand is beyond games, we want seniors to feel more inclusive and up to dated to everything happening around the world. The magazine is divided by 4 sections: Travel, Health, Game and Technology.
We run ads. Our posters and visuals are available in public places around the city such as bus station, metro station and in the walls
