Marmalade
Carolina RangelMaria Poyiadji
Graphic Elisava 2020
Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.
In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.
PLATFORM AND IDENTITY
For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.
About
This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net
Acknowledgements
Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.
On the typeface
Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.
Visit nonfoundry.com to find out more about their work.
Marmalade
Deconstructing sex stereotypes
Marmalade aims to tell all stories, explore all narratives and talk about all sex work. Through design, editorial layout, art direction, and illustration commissioning, we want to make a difference.
Voulez-vous coucher avec moi, ce soir?
This independent risograph magazine portrays an insight and honest look of sex work culture. It works as a space to encourage a more positive and understanding view towards it. In each issue different subjects related to sex, prostitution and pornography are being addressed in a light and expressive way.
The colors and the display typeface keep changing throughout the issues, to adapt to the theme of each one but without losing common elements that make Marmalade’s identity.
The first issue introduces the readers to the theme exploring different aspects of it.
The second issue is focusing more on money and the porn industry.
Lastly, in the third issue, the subject of slut shaming is being analysed.
It is a celebration of sex worker’s rights. A playful, sexy and direct way to share the voices of these people which through their storytelling invite us to get a first taste of their world.
More along these lines
