GRANTOUR
Inés PiñeiroBelén Newman Ortiz
Graphic Elisava 2020
Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.
In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.
PLATFORM AND IDENTITY
For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.
About
This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net
Acknowledgements
Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.
On the typeface
Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.
Visit nonfoundry.com to find out more about their work.
GRANTOUR
A critical eye on mass tourism and how this privileged movement shapes our lifes.
We all already know the good part of tourism. Everyone is more than used to seeing the impact of vacations on travelers. It’s very common for someone to tell you that a trip has changed his life but, what about the hidden reality of that travel?
The main objective of GRANTOUR is showing the reality behind the mass tourism.
The publication talks about a different way of traveling in each issue, exploring how cruises, coast turism or the phenomenom of theme-park cities, for exemple, changes our lifes.
The aim of GRANTOUR is talking about this in a kindly way focusing on stories about people suffering the consequences of mass tourism.
Hablar de narrativa pero con la ayuda de los datos y con una fuerte carga visual.
Each issue is organized around four different perspectives.
This categories function as “drawers” of content and allow us to see the same topic from different angles.
LIVING. How does tourism affect to rental prices? And to our mental health? How does gentrification work? What is it like to live traveling?
WORK. Is the seasonal work provided by tourism optimal? What is it like to work on the top-manta? What happens to the local commerce that disappears in our cities?
ENVIRONMENT. Is your trip sustainable? What are the environmental consequences of this unbridled tourism? And what about landscape?
IDENTITY. When were souvenirs born? Are paella and sangria our new gastronomy? Are we able to understand a place in such a short time?
A clear design is the key to make it easy to locate where you are in the magazine and to focus on the content.
The magazine follows a simple layout to give prominence to the visual content and show it in a friendly way.
Each one of the parts (living, environment, work and identity) is identified with a bright color. Navigation, inspired by the signage, always places you in which part of the magazine you are, being present throughout the publication.
“I have lost my land legs,” Mario Salcedo explains in our first issue. “The week I spend ashore, I don’t like sleeping in my bed. I miss the rocking of the ship.”
More along these lines
