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OLEA

Olea’s objective is to help tackle daily food waste in households by offering a guide to conscious and economical living.
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Graphic Elisava 2020

Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.

In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.

PLATFORM AND IDENTITY

For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.

About

This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net

Acknowledgements

Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.

On the typeface

Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.

Visit nonfoundry.com to find out more about their work.

Project Information

OLEA

Fighting food waste from home

Save food, save money, save the planet. All in an app.

Olea’s objective is to help tackle daily food waste in households by offering a guide to conscious and economical living. The app is designed to simplify food shopping and cooking with a collection of recipes and tips that will minimise wastage and make the most of what’s already in your fridge.

The website is designed as an editorial. It will help people identify local fresh produce as well as introduce and interview people who are actively fighting against food waste.

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Pedro Rollán Víctor Cuenca Haro

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