Rough
Inés PiñeiroAlbert Perez
Graphic Elisava 2020
Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.
In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.
PLATFORM AND IDENTITY
For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.
About
This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net
Acknowledgements
Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.
On the typeface
Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.
Visit nonfoundry.com to find out more about their work.
Rough
500 pages of riot porn.
Protest after protest, what do we achieve if we see them as mere entertainment and do not receive information about the context that surrounds them? Rough is an approach to how we assimilate decontextualized images of brutality.
Riot porn is defined as “various forms of media that show people rioting, protesting, or striking that is watched for enjoyment value. Usually involves excessive police force and brutality”.
Using cropped and decontextualized images also helped us show off this feeling of image bombardment.
As the pages pass, this bombardment of images is gradually getting smaller. Without context, we do not assimilate these images and when the focus of attention is no longer on the protests, they disappear for us.
Riot porn entertains but doesn’t inform. When the flames go out you change the channel and the impact fades.
More along these lines
