J Doe
Kristine CaguiatLayla El Meligy
Graphic Elisava 2020
Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.
In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.
PLATFORM AND IDENTITY
For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.
About
This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net
Acknowledgements
Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.
On the typeface
Thanks to Non Foundry for letting us use their Non®Natural Grotesk throughout the website and campaign of this digital Degree Show.
Visit nonfoundry.com to find out more about their work.
J Doe
Reinventing online privacy, one app at a time.
Data is currently the largest unregulated commodity in the world.
And it is constantly being taken from us every time we use free social media apps like Facebook, YouTube or Instagram.
We’re paying for services we love with our own privacy, and corporations are earning billions off of our private information. Your location, email, and even your browser history has a price tag.
We created a revolutionary bracelet and app that work as a portable wi-fi and a physical VPN to make you virtually anonymous online. Your information isn’t just hidden, it’s completely secure.
The J Doe app and bracelet work in tandem to provide you with enhanced privacy and security.
Our visuals are composed of a three-part graphic system that uses photography as a human element, typography for thought-provoking communication, and graffiti for rebelliousness.
Our identity is constantly in motion to symbolise how our technology scrambles your location to keep you anonymous online.
The packaging for the J Doe bracelet is an interactive cube covered in opaque 31°c thermochromatic ink. Once touched, the black ink disappears revealing the graffiti underneath.
J Doe will be launched as a sensory-deprivation experience, using only projections and the senses in an abandoned space to re-create the feeling of anonymity.
To spread awareness on the plight of data mining, we also created DataWalk- a non-profit web platform dedicated to providing information on various data privacy laws around the world.
Our editorial arm, Anónima, is a quarterly publication featuring sustainability, technology, and humanist content.
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