Graphic Elisava 2020
Lots of things tend to happen during a graphic.elisava master’s program. Mountains of research. Maybe one or two existential crises. Designing so much that you have nightmares about mismatched hex codes.
In some weird twist of fate, this year’s biggest ‘thing’ ended up being a global pandemic. We were forced to embrace digitalism over presentialism, do more with less, and channel disillusionment into positivity. In school, the lesson comes before the test, but life often takes the opposite approach. We think we’re better for it.
PLATFORM AND IDENTITY
For this year’s degree show we decided to continue the digitalist lifestyle that we’ve come to know. Pills replace name tags, thumbnails replace handshakes, and ingenuity replaces normality in order to illustrate how we view topics like “design ethics”, “comfort”, “manifestos”, and “freedom”.
This is graphic.elisava’s digital Degree Show. Find out more about the program at graphic.elisava.net
Many thanks to this year’s students in the Graphic Design and the Editorial Design master’s degrees. The 2020 graphic.elisava Degree Show – both the platform and the campaign that precedes it – wouldn’t have been possible without the indefatigable work of a group of design students making time for it in the middle of their end-of-year presentations.
On the typeface
A festival that pokes fun at your senses.
Intersect Festival is a festival that aims to interact with people’s perception of their five senses, through different activities organised there with artists that work with the smell, the touch and the taste. To complement these activities, visual and sound artists (world-widely known and local) will come to play and introduce you to the show they created just for this occasion.
In addition to the festival itself, the graphic system acts as an experience that awakens the senses of the audience and raises awareness of how the crossover between the senses colours the interpretation of our surroundings.
Create a graphic system for a festival that revolves around the five human senses.
It is based on illustrations that represent those senses in the most explicit and simple way, and how they can also interact with each other in our daily life even if it’s subconscious. The aim of those illustrations is to be playful, therefore the sense interactions that we chose to illustrate are meant to be fun (the finger in the nose, the mouth licking the eye, etc).
Advertising posters and billboards
Signage and environmental designs